According to the recent IAB Study most people find mobile ads on their smartphones to be positive experiences, rather than inconveniences. Much of this is due to the hyper-local relevance of the ad experience, in delivering immediate, useful, and sought-after information to the consumer. The key phrase there is "sought-after". Consumers are in constant search of information, especially when they are on-the-go, and most lucratively, when they are in the midst of a shopping decision point. 76% of smartphone owners use their smartphone in a retail store to aid in a purchase decision. That is staggering. It means if you sell something in a store, and you do not have a presence on mobile search, you are missing out on 76% of the conversation.
Leverage Little Bear Labs to help build out your mobile presence and start being "invited" into the conversation with your potential customers today.