70% view mobile ads as "invitations" not "invasions"

According to the recent IAB Study most people find mobile ads on their smartphones to be positive experiences, rather than inconveniences. Much of this is due to the hyper-local relevance of the ad experience, in delivering immediate, useful, and sought-after information to the consumer. The key phrase there is "sought-after". Consumers are in constant search of information, especially when they are on-the-go, and most lucratively, when they are in the midst of a shopping decision point. 76% of smartphone owners use their smartphone in a retail store to aid in a purchase decision. That is staggering. It means if you sell something in a store, and you do not have a presence on mobile search, you are missing out on 76% of the conversation.

Leverage Little Bear Labs to help build out your mobile presence and start being "invited" into the conversation with your potential customers today.