Instead of continuing to buy local print ads and circulars for $1,000s and sometimes $10,000s, small businesses should be shifting their dollars towards mobile advertising to reach their local markets. Not only does mobile advertising allow SMBs to have better control of their costs, but it also can reach their audience in places paper just can't go -- or rather, doesn't go anymore. Many people are now glued to their phones for browsing news on the commute and waiting in lines, rather than holding newspapers. So if you want to reach those potential customers, don't get left on the doorstep or in the trashbin, follow them out the door and into their pocket.
According to a new study published by Nielsen and the International Advertising Bureau, moving your advertising dollars from TV to digital increases reach without increasing spend. Are you considering advertising online, but think TV gets you more eyeballs? Think again...
Consider having us build out campaigns to complement your TV ad messaging for maximum effectiveness.