Don't waste money on ignored TV ad views

People who criticize online video advertising are missing the biggest benefit: You're only paying for actual ad views!

Yes, the quality of web video is not the same as TV. But the real question is: Are advertisers able to reach more people on TV or online? In other words, are people actually watching a higher % of the ads they see on TV or online? 86% of TV ads are skipped. Thus, the biggest benefit of online video advertising (which TV cannot match), is that with YouTube pay-per-view pre-roll ads, you only pay for ACTUAL ad views!

With TV ads you are paying for 1000s of skipped, muted, or ignored ad views. Don't waste money. Ask us about setting up YouTube campaigns, and reach your audience today.

http://adage.com/article/digitalnext/shift-ad-dollars-tv-web-video-good-luck/240393/

http://www.guardian.co.uk/media/2010/aug/24/tv-advertising